● BEEM was established to support the Government of India’s visionary PM Surya Ghar Yojana initiative to achieve
10 million residential solar installations by 2027, and democratize access to clean and affordable power for all;
● BEEM leverages Husk’s 16 years of experience in solar design, installation, innovation and 24/7/365 service in
India, offering the residential solar industry’s highest service, safety, quality assurance for the product lifetime;
● With customer service at its core, BEEM’s AI-enabled one-stop solutions are specifically designed to make going
solar a simple, fast and affordable process for homeowners.
Today,
Husk
announced
the
launch of a dedicated residential
rooftop solar service for India
called
BEEM,
which
offers
unrivaled customer service and
state-of-the-art technology. A Husk
fully-owned business, BEEM will
target homeowners countrywide,
leveraging
Husk’s
nearly
two
decades of expertise in solar system
design,
technology
innovation,
installation and service.
BEEM’s fully productized offering
is designed to be suitable for the
specific needs of homeowners.
From correct system sizing to
customized space usage, to access
to generation data, BEEM offers
homeowners a range of premium
offerings for their particular use.
Customers can easily understand
their needs, finalize a product, and
book purchase and installation –
completely online and fully remote-
ly. BEEM offers two initial prod-
ucts, Aura and Eternia, which
include solutions for flat roofs prev-
alent in the majority of India. Addi-
tionally, through its partners, BEEM
offers attractive low-cost financing
options and provides comprehen-
sive support towards subsidy and
net metering.
“PM Surya Ghar Yojana’s subsidy,
low-cost loans and 15-day simpli-
fied application process have creat-
ed massive tailwinds for residential
solar growth in India, but the indus-
try remains slow-moving, fragment-
ed, unstructured and mismatched to
homeowners’ needs,” said Anubha
Shukla, Husk’s Chief Commercial
Officer (CCO) and head of BEEM.
“BEEM not only addresses this
mismatch, but does so at speed and
scale.”
BEEM is initially targeting the
states of Uttar Pradesh, Uttara-
khand, Madhya Pradesh and Maha-
rashtra.
Under PM Surya Ghar Yojana, the
Government of India (GoI) has
targeted solar for 10 million house-
holds with a total of 30 gigawatt
(GW) of installations expected by
2027. Until the launch of the
P R
RESS ELEASE
BEEM, A HUSK COMPANY,
LAUNCHED TO RAPIDLY SCALE
INDIA’S 30-GIGAWATT RESIDENTIAL ROOFTOP
SOLAR MARKET
72 | June 2025 | www.industrialoutlook.in