Magenta
Mobility,
a
leading
provider
of
electric
mobility
solutions, has launched a proactive
initiative to drive the enrollment of
its Delivery Executives (DEs) under
the e-Shram portal. This step
reaffirms Magenta Mobility’s focus
on building a secure and supportive
environment for its gig workforce.
e-Shram is a national database
developed by the Ministry of
Labour and Employment to estab-
lish a central platform for workers
in the unorganised sector, including
those in the gig economy and daily
wage earners. Through this registra-
tion, workers become eligible for a
variety of government-introduced
social
security
and
welfare
schemes.
For Magenta’s Delivery Executives,
e-Shram enrollment provides a
formal identity within the gig econ-
omy, much like how Aadhaar serves
as personal identification. It enables
access to essential government
schemes, supporting both their
financial
stability
and
social
well-being. This inclusion brings
Delivery Executives under a unified
system, opening doors to benefits
such as health coverage, life insur-
ance, and other social protection
measures that enhance their overall
quality of life. Magenta has adopted
a structured process to ensure seam-
less onboarding and maximum
participation across its workforce.
“We see e-Shram as an important
step in ensuring basic security and
recognition for those who form the
backbone of last-mile logistics. Our
Delivery Executives deserve the
same access to welfare as any
formal workforce. This initiative
reflects our ongoing commitment to
their well-being and aligns with
national efforts to strengthen the gig
economy.” said Mr. Maxson Lewis,
Managing
Director
and
CEO,
Magenta Mobility.
This initiative aligns with Magenta
Mobility’s broader commitment to
supporting its workforce of approx-
imately 2700+ delivery executives
across India.
P R
RESS ELEASE
74 | June 2025 | www.industrialoutlook.in
MAGENTA MOBILITY INTEGRATES
DELIVERY EXECUTIVES WITH
GOVERNMENT'S E-SHRAM PROGRAM